Siam Cement Group Takes Social Listening to New Heights

Siam Cement Group is Thailand’s largest cement company, with products varying from cement, building materials, papers, to construction service. Siam Cement Group has engaged Beryl8 for social listening and monitoring solution – Social Studio, which is realized through Salesforce.com Marketing Cloud.


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With Social Studio, Siam Cement Group is able to monitor social media channels including Facebook, Twitter, Instagram, Youtube, among others to keep abreast with what their customers are talking about as well as with what is happening in their industry as a whole.  Apart from just monitoring, SCG is able to actively participate in  conversations around their brand easily, and engage with their customers real-time. This allows them to be more proactive and serve their customers better. Ultimately, SCG is able to take all these data and analyze the results of their social campaigns, as well as industry trends.